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House Ear Institute 'It's How You Listen That Counts'

Jan 1, 2011 9:00 AM, Compiled by Sarah Benzuly

House Ear Institute is launching a national teen hearing loss prevention campaign online for its educational initiative “It’s How You Listen That Counts.” Designed to encourage teens to care about protecting their hearing from over-exposure to damaging sound levels in their daily lives, the three-month promotional push targets educational messages to teens ages 12 to 19. The Teacher’s Toolbox provides middle and high school instructors with downloadable classroom materials.

For schools in Southern California, the institute offers in-school workshops—which may include the Ear Bud cartoon character (pictured) helping out in the discussions. To schedule a workshop, contact Marilee Potthoff at mpotthoff@hei.org.

The national campaign is funded with grants from UniHealth Foundation and the Max and Victoria Dreyfus Foundation.

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